SEO is slow. It can take years to build up the authority of a domain and the rankings of pages. Search engine optimization is the slowest form of marketing I know. It really is. but here is way to rank website on google in easy way.
But there’s shortcut to rank website on google.
This post is a step-by-step guide to improving your Google rankings quickly. It’s the only fast SEO tactic that I know of. If you’ve never done it before, there may be huge opportunities to improve your Google rankings. The key is in
your Analytics.
Lay the Groundwork
This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank for any random keyword. These pre-requisites include:
- A strong website – The longer your website has been around, accruing authority and links, the better. It’s also key that your entire site follow SEO best practices – start with Google’s Webmaster Guidelines if you don’t know what that means.
- A network to draw on – In order to rank quickly for a keyword, it’s very useful to have a built-in network to share new content with – a blog following, an audience on social networks like Facebook and Twitter, email contacts you can reach out to for occasional help with a link. If you don’t know what that means, it’s time to start thinking about link building as relationship building.
Don’t rush this stuff in your race for Internet gold. If you don’t do things right the first time, you’ll just have to do them again later.
Start title tags with your target keyword:
You company/product may be right up on the Google search results page with the appropriate keyword, channeling a huge amount of traffic to your website. On the contrary, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever.
The title of the article defines its content, and as such, a keyword rich title holds greater weight with Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for the competitive keyword in Google.
As you can see, most pages that rank for competitive keywords strategically place them at the beginning of their title tags. Although not mandatory, it’s prudent to do so as it will make your website more relevant to what people search for.
Do Your Initial Keyword Research
You may think you know what keyword you want to target, but fact-check your instincts. Use several keyword tools to get a sense of the search volume for the keyword as well as the competition before you finalize your keyword choice. Your main considerations will include:
- Choosing a keyword with good volume, but not too much volume – In general you don’t want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular. For example, there are usually over twice as many searches for “blah blah jobs” versus “blah blah careers.” However, don’t always automatically go for the keyword with the highest volume; some keywords are simply too competitive and not worth your time. You’re not going to rank for “airline” unless you are, in fact, an airline.
Drop Keyword in first 100 words:
The ideal place to start putting keywords in an article is within the first 100 words. There are many to whom these come naturally, but a large number of bloggers prefer a long intro before bothering with a keyword. This is inadvisable because of the obvious reasons that Google wouldn’t find it very relevant in the search results.A keyword “content marketing” was used at the very beginning of the article. Placing a keyword near the beginning of the article ensures that Google has an easier time in understanding the topic and relevance of the article.
Check Out the Competition
Once you’ve settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to:
- The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
- The titles – How do the title tags incorporate the keyword?
- The type of content that’s ranking – Product pages? Blog posts? Videos?
- The types of businesses that are ranking – Are they huge brands? Small businesses? News sites?
- How authoritative those sites are – You can use a plugin to check the age of the sites in the top 10, the size of their link profiles and so on.
You’re looking for ways that you can differentiate yourself. You’ll need to do at least as much as your competitors are doing to beat them. Ideally, you should be doing more, and doing it better.
Use Semantic Keyword Research
Search engines are really more about topics, meaning, and intent, rather than words and phrases. As Google gets smarter, they pay more attention to “semantics” rather than a string of letters.
So smart search optimizers are paying attention to the broader meaning of their pages and indicating relevance by using other, semantic keyword phrases in their content.
To find which words and phrases are semantically linked to the phrase you’re targeting, look for clues at the bottom of a search results page.
Consider Intent
The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, “intent” is our best guess at what the person using the search query really wants. Consider the following keywords and notice how much easier it is to guess the intent from the words alone as you go down the list:
- glasses
- eyeglasses
- discount eyeglasses
- discount eyeglasses frames
- discount eyeglasses frames for kids
Ask yourself, what kind of content best serves the keyword? In this case, it would obviously be a selection of kid’s eyeglasses for sale. From the first term, you can’t even tell if the person is looking for eyeglasses or drinking glasses. And even for the second, the person might just be looking for pictures of eyeglasses; there is no clear intent to buy. An e-commerce business is mostly going to be trying to rank for commercial keywords.
Google’s founders have said that the perfect search engine would serve only one result. You want to be that one result that satisfies the searcher’s need so they don’t bounce back to the search results, looking for a better answer.
Write click-worthy meta descriptions for each page:
Meta descriptions are one of the most important and visible elements – next to your title tag and URL- that convince people to click through.
If you want traffic on your latest article and efficiently on your website, make sure that the meta descriptions are attractive and informative. They should arouse the viewer’s curiosity within the 150-word limit.
Optimize for Your Keyword
In reality, steps 6 and 7 should be intertwined. Optimize your content while you’re creating it, rather than applying optimization after the fact. This is where the list of keywords you formulated in step 2 comes in. Leverage those keywords where you can in your content, but not to the point of sounding like a crazy robot. Remember that there are a lot of “invisible” places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google guidelines. I mean stuff like image file names – users won’t see these if they’re not looking for them, but they can increase your keyword rankings.
Put your target keyword in the URL:
As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs. The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.
Take Advantage of Internal Linking:
Internal linking is critical to decreasing a website’s bounce rate and optimization as it links to the different pages of a domain together. When link juice is spread, the users/viewers stay on the website longer and the site traffic also increases. It improves the navigational experience for the user.
Not to mention that it will also contribute to decreasing the bounce rate of your website.
Bounce rate is measured by how many users visit only one page and then leave the entrance page. Easy and accessible internal linking will naturally decrease this as users will be directed to other relevant articles.
Also, Google bots are designed to emulate user behavioral patterns and evaluate your website. A smart and efficient network of links on the pages help crawlers find regions which are not frequently visited by the users, thus boosting your site’s ranking.
Wikipedia is adept at using internal linking which is evident whenever you visit one of their pages.
Publish
It’s (finally) time to push your content out into the world. Depending on the type of content it is, you may need to be careful about scheduling this step. This isn’t usually a consideration for evergreen content, but it may be important for content that’s tied to something in the news, an event or a trend. You may also need to coordinate with PR or other interested parties at your company, for example when launching content related to a new product or service.
Wait a few days and check your rankings
How’d we do? Ranking a bit higher? If you don’t see a change within a week, you probably aren’t going to see a change at all.
In my experience, a few small changes can have a big impact on rankings, especially if the page wasn’t well optimized to begin with.
The total time to find a phrase and update the page usually takes less than 10 minutes. And the results are often visible within a few days. Here’s an example of an email I received a week after going through these steps with a client…
That’s why it’s called SEO…
It’s called search engine optimization because it involves iterative improvements over time. It’s not something you do once. Repeat this tactic every few months!……………….. if you like our post then hit the like button at asktohow.org